Designing a logo for your business begins with the exploratory phase, where designers will present you with over 20 different logo designs to understand what logos you like and dislike stylistically.
Designers put all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word so that they can begin to identify concepts that will inspire the logo design.
Designers will begin sketching illustrations by hand that are symbolic of what you want the design to represent.
When the first round of designs is completed, our team of designers will look to our entire staff and use them as an extra set of eyes, making sure the logos produced meet the high standards of our talented team.
Our designers will put together a presentation for you and your team, showcasing the top 3 to 5 logo designs in black and white.
Once reviewed, we’ll go back to the drawing board to tailor the designs to your feedback.
After selecting your favorite logo, we carefully think about the messaging your brand wants to communicate, and identify and test out colors aligned with those emotions.
Our team will work tireless with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.