Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Paid Media
Paid
Media Services
Our Paid Media management solutions are designed to fuel direct response marketing efforts, increase visibility and traffic, and generate sales leads. Our Paid Media strategies also play a large role in supporting the Earned Media side by using PPC, Display, and Retargeting to power Content Marketing and other brand building digital marketing activities. We use best in class enterprise advertising platforms such as Marin and Radium1 to support our data-driven approach to paid media services. All paid media management solutions are supported by data analytics and attribution modeling in order to create the best possible ROI experience for our clients
- Pay Per Click Advertising
- Social Media Advertising
- Display Advertising
- Retargeting
Our
Paid Media Services Process
Project Brief
Define client information & business goals along with all required information to properly complete discovery process
Paid Media Audit
Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics
Keyword Research
Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit
Competitive Analysis
Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
Paid Media Strategy
Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance
Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.
Content Implementation
Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase
Technical Implementation
Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns
Monitor and adjust campaigns based on the performance of keywords,
landing pages, and ad copy
Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)
Monitor and adjust campaigns based on the performance of keywords,
landing pages, and ad copy
Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
- Discovery
-
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief
Define client information & business goals along with all required information to properly complete discovery processPaid Media Audit
Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statisticsKeyword Research
Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media auditCompetitive Analysis
Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk - Strategy
-
Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
Paid Media Strategy
Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budgetMeasurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance - Landing Page & Campaign Setup
-
Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.
Content Implementation
Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phaseTechnical Implementation
Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns - Optimization
-
Monitor and adjust campaigns based on the performance of keywords,
landing pages, and ad copyShort-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly) - Analysis & Reporting
-
Monitor and adjust campaigns based on the performance of keywords,
landing pages, and ad copyMonthly Performance Report
Define client information & business goals along with all required information to properly complete discovery processQuarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
Paid
Media Campaign
Keys To A Successful
- Selection Of The Proper Keywords
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated. - Landing Page Creation and Optimization
Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign. - Ongoing Analysis
Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis. - Monthly link building and content outreach takes place in order to augment ranking growth